Are you ready to scale your business, attract serious capital, and build true generational wealth? If so, you’re in the right place. In a recent insightful conversation on the “Raising Private Money” podcast, Jay Conner welcomed powerhouse entrepreneur and money strategist Dr. Susie Carder.
Dr. Susie is a self-made millionaire who has built and sold ten multi-million dollar businesses, including an eight-figure exit, and has raised millions in private capital. She’s worked with big names like Lisa Nichols and Paul Mitchell, but her genius lies in transforming ordinary entrepreneurs into wealth builders.
Here are the key lessons and actionable strategies any entrepreneur can use to power profits and scale to eight figures.
- Systems, Team, and Confidence Are Non-Negotiable
The road from $1M to $10M isn’t just about hustling harder—it’s about building smart systems, assembling a reliable team, and, maybe most importantly, developing the confidence to lead and attract capital.
Dr. Susie shared, “Business doesn’t have to be hard, but it does have to be strategic.” Too often, founders stay stuck “trading time for money.” Real growth kicks in when you have repeatable systems and people in place so the business can run without you. This is what investors are truly looking for—an operation that’s not dependent on a single individual.
- Raising Money is About Relationships, Not Just Numbers
One of the episode’s most memorable takeaways? “Banks look at your credit. Private lenders look at your character.” According to Dr. Susie, private money is first and foremost about credibility and trust. Investors want to know: Are you someone they can believe in? Do you keep your word? Have you built success—even if in a different field?
If you’re new to raising capital, borrow credibility from your network, mentors, or partners. Build a “badass list” of your past accomplishments and experiences for yourself and, when it’s relevant, for potential lenders. Don’t go it alone—bring in a board of advisors who can speak to your strengths.
Dr. Susie argues that raising money isn’t about money at its core—it’s about your confidence and your vision. “Raising money is not about money, it’s about your confidence,” she shares. When she exuded absolute belief in her project, it once secured her a $250,000 investment on the spot. If you falter, investors falter. Own your expertise and be bold in what you’re building.
- Clarity, Not Complexity
Another golden nugget? “Investors don’t invest in confusion. They invest in clarity.” Entrepreneurs sometimes over-explain, using jargon or complicated spreadsheets to compensate for nerves. But the best deals are those you can explain in simple terms—a single page should do it!
Focus on what, why, and how:
- What are you doing?
- Why is it needed?
- How will you deliver results for your investors?
Most private lenders are not Wall Street experts. Lay out your opportunity in sixth-grade language. Make it easy for them to say yes.
- Structure to Win (and Survive Setbacks)
Dr. Susie is a big believer in building businesses and deals on solid systems, not on “sinking sand.” She’s weathered economic crashes and lost millions; her success always came from her ability to rebuild, learn from mistakes, and set up operations that survive the founder. If you want to attract serious capital, you must demonstrate that your business will thrive—with or without you.
- Your Story Sells
Finally, remember that “your most powerful pitch isn’t a spreadsheet; it’s your story.” Investors buy into people and the purpose that drives them. Articulate your story, your passion, and your mission. When you stand for something bigger than profit, money naturally flows your way.
Ready to Propel Your Profits?
If you’re looking to scale from $1M to $10M, heed Dr. Susie Carder’s advice: Build solid systems, focus on clarity, develop unshakeable confidence, and tell your story. With these strategies, attracting capital and scaling your business becomes not only possible but inevitable.
Curious to learn more? Connect with Dr. Susie at susiecarder.com and take the next bold step toward financial freedom!
10 Discussion Questions from this Episode:
- Dr. Susie Carder mentioned that “business is like a combination lock”—what do you think are the most important “numbers” or elements to have in place for unlocking business growth?
- Jay Conner and Dr. Susie discussed the difference between banks and private lenders, specifically, credit versus character. How do you think an entrepreneur can best demonstrate character to attract private investors?
- Dr. Susie emphasized the importance of credibility when raising money, even for those who haven’t done a deal before. What are some creative ways new entrepreneurs can leverage credibility?
- Confidence was called a key factor in raising capital, sometimes even outweighing prior experience. Do you agree? Why or why not? How have you seen confidence play a role in business dealings?
- The episode highlighted the concept of a “badass list.” What achievements or experiences would be on your own list, and how could they help you in raising capital or scaling a business?
- Both guests agreed that not all money is good money. Can you share an example or idea of when it might be better to say “no” to an investor or source of funds?
- Dr. Susie advised to “learn the language” of investing and capital raising. What financial or business terms have you had to master, and how did they benefit your journey?
- The conversation touched on making complex deals simple for potential investors, using “sixth-grade language.” Why do you think this is important? How can over-complication hurt a pitch?
- Storytelling was described as more powerful than a spreadsheet when making a pitch. What elements do you think make an entrepreneur’s story compelling to potential investors?
- Mindset was framed as the foundational shift necessary to attract serious capital and build scalable systems. What mindset shifts have helped you move forward in your own business or personal growth?
Fun facts that were revealed in the episode:
- Master of the Multi-Million Dollar Exit: Dr. Susie Carder isn’t just a business coach—she’s built and sold ten multi-million dollar businesses, including one with an eight-figure exit!
- “Banks look at your credit, but private lenders look at your character.” This memorable quote from Dr. Susie highlights her approach to raising private capital: for her, building credibility and trust is often more important than traditional financial credentials.
- Confidence is Her Superpower: Dr. Susie raised $250,000 from an investor she didn’t know—simply by demonstrating unshakable confidence in her business and vision, even when investors tried to challenge her ideas. For Dr. Susie, raising money is just as much about mindset as it is about money!
Timestamps:
00:01 Dr. Susie’s Wealth-Building Secrets
03:17 Trust Over Credit for Investment Choices
06:51 Leveraging Credibility for Success
11:03 Investor Communication Essentials
14:57 Real Estate Comeback After Loss
18:28 Investing in Trust: Friends and Family
20:02 Money Is All Around You
23:44 Effective Data-Driven Solutions
27:51 Reading the Room in Deals
30:28 Connect with DR. Susie Carder:
31:05 Stand for Something, Gain Freedom
33:50 Building a Sustainable Business
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