Are you looking for a way to build substantial wealth through real estate without relying on traditional banks, while maximizing the potential for tax-free growth? Corey Reyment’s journey, as revealed on Jay Conner’s “Raising Private Money” show, offers invaluable lessons for both new and seasoned investors. Let’s break down the key highlights and actionable strategies from Corey’s path to owning 140+ doors and building a multi-million dollar real estate business using the BRRRR strategy.
Starting with Intention and Intensity
Corey and his wife Carrie began their real estate adventure in 2016 with a single duplex and an ambitious dream: to reach 100 rental doors as quickly as possible. Like many entrepreneurs, Corey didn’t know exactly how he’d reach that milestone but credits his “intensity” and clarity of vision as the driving forces behind his success. His advice? If you want to achieve big results, your desire and motivation—the “why” behind your efforts—must outweigh your fears and distractions. Set that intention, keep your goals front and center, and let your actions reflect what you want most.
The Two Things That Matter: Deals and Money
Scaling a portfolio from one property to over 140 units might sound daunting, but Corey simplifies the process: focus on finding deals and finding money. Everything else is secondary. He suggests building relationships with property managers (so you’re not bogged down by daily operations), getting laser-focused on deal acquisition, and consistently working your network for funding sources.
Raising Private Money: It’s About Trust
Corey’s first private lender was his mom, highlighting that trust and reputation matter more than sales pitches. Over time, he built a broader network of private lenders by demonstrating consistency, transparency, and a genuine belief in the safety and profitability of his real estate investments.
One crucial mindset shift Corey espouses is seeing yourself not as someone “begging for money” but as someone offering a valuable opportunity for others to grow their wealth. Once you truly believe in the security and returns of real estate backed by solid deals, you’ll find it much easier to talk to potential lenders.
Demystifying the BRRRR Strategy
So, what is this powerful tool Corey used to achieve such rapid growth? BRRRR stands for Buy, Rehab, Rent, Refinance, and Repeat. By acquiring undervalued properties, improving them, renting them out, and then refinancing to pull out your invested capital, you can recycle the same funds into more and more deals. This compounding effect is how Corey scaled so quickly—and you don’t need a huge pool of initial private money to get started.
But beware: Many new investors make mistakes with sloppy underwriting or unrealistic expectations about refinancing. Corey stresses the importance of running your numbers carefully and being upfront with your private lenders about potential risks, such as appraisals coming in lower than expected.
Building Wealth—And a Lifestyle
What sets Corey’s story apart is not just the financial wins but the lifestyle he’s created. By building a successful business, Corey and his wife have the freedom to homeschool their four kids and travel extensively. This wasn’t accidental—it was by design. He credits his team for enabling him to step away from daily operations and emphasizes the value of intentional boundaries between work and family life.
Take Action: Start Your BRRRR Journey
If you’re inspired to begin your own BRRRR journey, Corey’s first step is practical: clarify your goal, laser-focus your efforts, and start building your network for private money. Remember, you’re providing an opportunity, not asking for a favor. If you want a deeper dive, Corey even offers a free course on the BRRRR method at Wisconsin Discount Properties.
Final Thoughts
Corey Reyment’s success with the BRRRR strategy is proof that with focus, the right mindset, and the willingness to leverage relationships, anyone can accelerate wealth-building in real estate. Define your “why,” master the art of finding deals and money, and always keep learning—and you’ll be well on your way to building tax-free wealth, too.
10 Discussion Questions from this Episode:
- Corey Reyment talks about the importance of intensity and motivation when pursuing big goals. How do you personally keep your intensity high when working towards a challenging milestone?
- Both Corey and Jay mention experiencing “shiny object syndrome.” How do you stay focused in a field like real estate, where there are so many potential paths and strategies?
- Corey attributes much of his early growth to utilizing private money and community banks. What are the biggest barriers for new investors in accessing private money, and how can those barriers be overcome?
- Corey frames approaching private lenders not as “asking for money” but as “offering an opportunity.” How does this mindset shift affect your confidence and communication in similar situations?
- The episode highlights the power of having an accountability partner—Corey’s wife Carrie played this role for him. Who keeps you accountable in your business or personal life, and how has that affected your progress?
- The BRRRR method is about recycling the same capital across multiple deals. How might this strategy change your approach to scaling a real estate portfolio compared to the traditional “buy and hold” approach?
- Corey mentions that good property management allowed him to focus on finding deals and money instead of day-to-day operations. Have you considered outsourcing or delegating parts of your business? Why or why not?
- Building and maintaining trust with private lenders is a recurring theme. What steps can investors take to build credibility and trust when they’re just starting and don’t have a track record?
- Corey and Jay discuss the importance of separating the initial conversation about private money from asking about a specific deal. Why do you think this is effective, and have you ever had an experience where “desperation had a smell”?
- Balancing entrepreneurial ambition and family life is a challenge for many. Corey shares how he manages to homeschool and travel with his family while running multiple businesses. What boundaries or systems would you put in place to manage business and personal life?
Fun facts that were revealed in the episode:
- From One Duplex to 140+ Doors in Less than a Decade
Corey Reyment and his wife Carrie started their real estate journey in 2016 by buying a single duplex. Using the BRRRR strategy and focusing intensely on their goals, they grew their portfolio to over 140 doors in under 10 years! - Private Money Got Him Started—and Mom Was His First Lender
Corey’s very first private money loan for a real estate deal came from someone he knew and trusted—his mom! This helped him leap into investing, and he now attributes much of his success to building relationships and creating opportunities for others to invest. - Living the Freedom Lifestyle
Corey and Carrie homeschool their four kids, which gives them the flexibility to travel and spend time together as a family. Their real estate business not only created wealth, but also allowed them to design the lifestyle they wanted—proof that “financial freedom” can truly mean freedom!
Timestamps:
00:01 Achieving Big Goals in Real Estate
04:36 Finding Motivation and Intensity
08:12 Staying Focused and Accountable
12:21 Building Trust for Private Funding
13:12 Journey from Fear to Belief
17:17 Opportunity Investment Mindset Shift
22:40 BRRRR Method: Recycle Real Estate Capital
24:09 Effective Dialogue with Private Lenders
26:27 Connect with Corey Reyment:
https://www.WisconsinDiscountProperties.com
28:09 Team Focus and Role Clarity
30:44 Balance Work and Family Time
33:40 BRRRR Method Free Course
https://www.WisconsinDiscountProperties.com
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