Credits to:
https://www.youtube.com/live/LiLbmB1HvgA
“How To Use Private Money To Build Your Empire With Jay Conner”
https://www.youtube.com/@verticalmomentumresiliencypod
If you’ve ever dreamed of investing in real estate—but felt held back by traditional bank loans, poor credit, or lack of cash—this episode of the Raising Private Money podcast, featuring Jay Conner on Richard Kaufman’s Vertical Momentum, is essential listening. It explains how mastering Private Money can revolutionize your real estate journey, allowing you to close deals fast, scale your business, and reduce reliance on banks or hard money lenders.
The Turning Point: When Banks Say “No,” Opportunity Says “Yes”
Jay Conner, known as the Private Money Authority, recounts a pivotal moment from 2009. After having funded deals through banks and mortgage companies for years, his line of credit was suddenly cut, right in the middle of two lucrative deals with six figures in potential profit. The lesson? The world of real estate is unpredictable, and even established investors can be blindsided by changing bank policies or economic downturns. But as Jay emphasizes, every problem has a solution—if you know who to ask.
The Power of Who You Know
Reflecting on his own experience, Jay shares that it wasn’t about “how” to solve the problem, but “who.” By reaching out to his network, he discovered Private Money and self-directed IRAs—vehicles for raising fast funding from individuals rather than institutions. This revelation led him to raise over $2 million in just 90 days, saving his deals and launching a new, resilient approach to real estate investing.
He underscores the importance of relationships: It’s not a cold sales pitch to strangers, but an educational opportunity for friends, fellow church members, and professional contacts. By wearing his “teacher hat,” he shows regular people how they can earn high, safe returns on funds they already have—in many cases, from retirement accounts they may not even realize are eligible for real estate investment.
Why Private Money Beats Hard Money—Every Time
Many new investors are told to just “get the deal, and the money will show up.” Jay cautions against this thinking. Instead, he advocates lining up your Private Money commitments before you find deals. This allows you to make offers swiftly and confidently, sometimes closing in as little as seven days, well ahead of the timelines banks or traditional lenders can offer. In hot markets or competitive bidding environments, this speed can make all the difference.
Private Money isn’t hard money. There’s no need to pay exorbitant points or take on burdensome terms. You make the rules with Private Money, setting rates and structures that work for both parties. Most importantly, you don’t apply for loans; your private lenders already trust and support you because of the relationships you’ve built.
Building and Expanding Your Network
What happens when you run out of contacts? Jay suggests leveraging organizations like Business Networking International (BNI) to continue expanding your circle and meeting new potential lenders. The approach is always the same: focus on service, education, and relationship-building, rather than chasing money.
He even offers a free script—the “Curiosity Opener”—to help new investors start these conversations with their network.
Automate, Delegate, and Succeed
Through smart systems and automation, Jay has boiled down his active real estate investing work to less than 10 hours a week. The bulk of his time is now spent teaching others, sharing the message that you can fund deals, flip houses, or grow a rental portfolio without ever being at the mercy of the big banks.
Take Your First Step
If you’re serious about investing in real estate, start by educating yourself on Private Money. Download Jay’s free guide, check out his national bestselling book “Where to Get the Money Now,” or tune in to his “Raising Private Money” podcast for inspiration and practical tips.
Remember: The most successful deals, and the best relationships, are built on trust, education, and mutual prosperity—not desperation or a scramble for funding at the last minute. Master Private Money, and change the trajectory of your real estate investing forever.
For more tools and actionable scripts on Raising Private Money, visit www.JayConner.com/Scripts and see how you can get started today.
10 Discussion Questions from this Episode
- How did the 2009 financial crisis impact the speaker’s approach to real estate investing and funding deals?
- What are the main benefits of using Private Money over traditional bank financing for real estate investors?
- Why is it advantageous to line up Private Money before securing a real estate deal, rather than seeking funding after finding a property?
- How does relationship-building play a role in successfully raising Private Money for real estate investments?
- What is a self-directed IRA, and how can it be leveraged for private real estate lending?
- What strategies were discussed for expanding your network to grow your access to private lenders?
- In what ways did the guest suggest starting conversations about Private Money without sounding salesy or desperate?
- How does the concept of “servant leadership” and serving others influence the way one raises Private Money?
- What logistical relationships (beyond just with lenders) are necessary to close real estate deals quickly, as described in the episode?
- In what ways did the speaker’s faith and personal values influence his approach to business and helping others succeed?
Fun facts that were revealed in the episode:
- Lightning-Fast Closings
It’s possible to close on a real estate deal in as little as 7 days—or even less! One story shared involved lining up closings for three properties within just 48 hours, all thanks to strong relationships with private lenders and a trusty real estate attorney next door. - No Banks Needed
After being cut off from bank funding during the 2009 financial crisis, Private Money became the go-to strategy—resulting in never missing a real estate deal for lack of funding again. In less than 90 days, $2,150,000 was raised from regular connections without pitching a single deal. - Self-Directed IRAs: Secret Weapon
Most of the 48 individuals who funded deals had never heard of private lending or self-directed IRAs until they were taught about it. These accounts let people invest their retirement funds directly into real estate as private lenders—sometimes earning tax-deferred or tax-free returns.
Timestamps:
00:00 Balancing real estate and coaching
05:16 Credit line unexpectedly closed
08:08 Learning about Private Money
11:21 Securing funds for real estate deals
14:07 Growing your network with BNI
17:50 Discussing private lending program
21:46 Investment strategy basics
25:14 Investing in real estate with IRA
28:06 Managing private lender funds
32:32 Podcast and book on Private Money
35:28 Overview of The Success Principles
37:46 Downloading the free money guide
Free Report:
https://www.jayconner.com/MoneyReport
Join the Private Money Academy:
https://www.JayConner.com/trial/
Have you read Jay’s new book, Where to Get the Money Now?
It is available FREE (all you pay is the shipping and handling) at
https://www.JayConner.com/Book
What is Private Money? Real Estate Investing with Jay Conner
https://www.JayConner.com/MoneyPodcast
Jay Conner is a proven real estate investment leader. He maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal without using his money or credit.
What is Real Estate Investing? Live Private Money Academy Conference
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