Robert Syfert creates software, tools, and services that enable real estate investors to do things better and faster.
Robert is the founder of InvestorPO, Property List Manager, and USA Portfolio Real Estate and a Visionary for https://www.RealEstateInvestor.com
He’s passionate about being part of the solution and finding answers to the problems that hold real estate investors back from growing and scaling their businesses.
He has sold and managed hundreds of investment properties with well over a decade of experience in the industry and has built three successful startups from the ground up.
Robert’s a family man who believes that every real estate investor can achieve success and financial security in this industry—without compromising their free time. They just need the right tools to get there.
He is a highly sought-out speaker in both real estate investing and software solutions. He’s a philanthropist, and he gives back to the industry through his mentorship program and business coaching services.
Robert believes in sharing his success with others through teamwork.
For more valuable information click on this link and watch the complete episode: https://youtu.be/x7wHPTY9iz0 – “Creating Time In Real Estate Through Automation with Robert Syfert and Jay Conner”
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Real Estate Investing With Jay Conner, The Private Money Authority
Jay Conner:
My special guest is also a very highly sought-after speaker in both real estate investing and software solutions. With that, a special welcome to my friend and special guest, Mr. Robert Syfert. Hello, Robert!
Robert Syfert:
Thanks for having me, Jay. And that probably was the best introduction I’ve ever had before.
Jay Conner:
Well, how many podcasts have you been on?
Robert Syfert:
I have been on a lot and that’s by far the best intro I’ve ever heard.
Jay Conner:
At least I was able, to tell the truth about you.
Robert Syfert:
I appreciate that kindly. And it was all true.
Jay Conner:
Love it. That was great. Thank you, Robert. We can’t wait to hear about how you’re creating time out of thin air, and how to really put our business on automatic. How does your software really help us run our business instead of our business running us? But before you spill the beans on your expertise on using software and tools that enable us to achieve that as real estate investors, are you ready? Do you get your seatbelt on?
Robert Syfert:
I’m always ready.
Jay Conner:
Awesome. Like my good friend, Miss Bueller Reiner, who lived to be 102 and a half, she used to always say, “Jay I’m sitting on ready,” so here we go. What got you into real estate, Robert?
Robert Syfert:
Man, this is to give the shortest version of the story, I wanted to do real estate since I was 18 years old and saw a Russ Whitney commercial about if his family just had another house, how much better life would be. And then I spent well over a decade, not doing real estate, but wishing I could and thought about it and studied it and learned it. So I always wanted to do it, went to a Rich Dad, Poor Dad seminar, and just found myself never taking any action. A lot of fears held me back until I finally, probably hit the worst time of my life financially. Had no money, facing eviction, major surgeries for my wife the year before, and so I decided that it was finally time to go all into real estate and go after my dreams versus worrying about all the fears that I have that led me to where I was in the worst place I could be.
Robert Syfert:
So in short, I got started in real estate because I always wanted to, and then I finally shifted my mindset from being in fear all the time to just taking action and learning from there and moving forward the rest is history as far as they speak. I’ve never done anything but real estate since that moment.
Jay Conner:
What year did you start?
Robert Syfert:
So full-time, that eclipse moment was 2013, I want to say. And a couple of years before that, I was kind of like trying to part-time do it and figure it out and never getting anywhere, not getting any deals done. I was studying another thing and let me send out a bandit sign thing and get phone calls, but can’t sell them or make money. And then finally, a mentor of mine in my business actually said, “You know, you’re just trying to chase two things at the same time.” And that was like a light bulb moment that was like, I get it. I think he meant for me to work a hundred percent on the career I was at. But I took it as, “This is why the real estate thing never worked.” I need to quit working everything else and go all-in into real estate. Not recommending that to anyone, but that’s what worked for me.
Jay Conner:
Did you focus on starting out in single-family houses or commercial or what kind of real estate? I mean self-storage, land? I mean, there’s all kinds.
Robert Syfert:
Yeah, there’s all kinds, I actually learned. That was one of my fears that held me back. At the Rich Dad, Poor Dad seminar, it had opened my eyes to 30 different ways you could make money. And I said, “Oh, okay. Now I got to decide.” For me, it was single-family. I always had a passion for the single-family. So I got started in single-family and did not know the terms back then. I started off wholesaling and primarily focused on rental properties.
Jay Conner:
Gotcha. So what does your organization look like today?
Robert Syfert:
So, the real estate business itself, the buying and selling of homes, I’m actually, ironically, built it to a point that I’m currently in the middle of selling that business. And I’ve sold parts of it here and there throughout the years, as I built a software company and services business. So I had built a massive turnkey operation that had property management businesses, rehab divisions. I sold all the property management business a couple of years ago. We currently have, I want to say around 10 to 12 people in the office here in Tampa. We do some rehabs. We do some wholesales, we do some wholetail, we refer out our in-house realtor. But I’m selling that business to my partner and I’ll still continue to do real estate, but more on the lower scale. I have a niece that I’m teaching, she’s learning commercial and driving for dollars and we’ll flip a house here and there just for the fun of it, but that’d be my buying and selling part of what I do.
Jay Conner:
You sort of touched on it a little bit, but let’s dive down. What were some of your early struggles when you were starting out? And the lessons learned that our viewers and listeners can learn from your early struggles?
Robert Syfert:
Yeah. I think the biggest takeaway that everyone can have, no matter where you’re at and starting out, is right here. It’s the spot that’s the 6 inches between your ears. And why I say that is that no matter what level you’re at, your mindset is the only thing that’s holding you back from the next place you want to go. So whether that’s your first deal, your 100th deal, your 10,000th deal, your mind is the only thing preventing you from getting there. So face those. Be aware that there are fears that are holding you back, and they’re usually your own self-limiting beliefs. And if you dive into that and spend your time there, generally you’ll find that it’s something in your childhood, your life, or an experience that’s preventing you. At least that’s been my experience. That’s what held me back. And as soon as you’re ready to face that, doors tend to start opening and the things that you need and want will start to progress you.
Robert Syfert:
Now from the business side of it, you answered it right at the beginning of your show, the fear of “Oh, I could find deals, but I’m not going to have any money.” Well, go get Jay’s free book, and there you go, problem solved. I didn’t have that option back then, finding money was a problem. So I wholesaled everything just to make money until I figured out how to do private money. So again, don’t let your mind hold you back on that, but you also have a headstart with his book, to answer that question for you. Some of the other things were, I thought for some reason, I was going to get into real estate and just have all this magical time with my family and there are so many millions made.
Robert Syfert:
It wouldn’t be hard work. And I found out it was a whole lot of hard work and I worked more hours than I ever did before working for someone else. And so some of those were the hard lessons along the way was figuring out what I didn’t need to do and what I could outsource to other people. I came from the background of “No one could do it better than me, hustle harder” kind of stuff. So I always try to do everything. And you just run into a brick wall. I made a lot of money and I had no time. So then I had to flip that and say, “Okay, I don’t need to do all this stuff.” There’s a lot of simple stuff that a very inexpensive VA could do. There’s stuff that software automates and gets done for me without my need know-how, and there’s just a bunch of stuff that is keeping me busy, but really doesn’t even need to get done. So, those were a lot of the hard lessons and the things that I would say in the beginning were struggles. Again, it still comes down to your mindset and hiring sooner than you think you need to. Even if it’s as simple as a hundred dollar a week VA that just does all your paperwork for you, right? If you hate doing paperwork as an example.
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