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Open Letter Marketing: The Key To Effective Real Estate Marketing

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In today's episode of Raising Private Money with Jay Conner let us look back to when Justin Silverio joined Jay and talked about "Open Letter Marketing" with the main focus on providing thousands of real estate investors throughout the country with a more effective direct-to-seller marketing approach than other outdated methods. Justin is the owner of JS2 Homes, Open Letter Marketing founded in 2016, and Invelo. He has had extensive experience in rehabbing, new construction, wholesaling, and multi-family condo conversions in and around the Boston area since he began real estate investing in 2011. OLM is now recognized as one of the top real estate investor marketing companies and was ranked #814 on the Inc 5000 fastest-growing companies list. Justin’s newest venture, Invelo, is the next-generation software that spans an investor's full sales and marketing cycle. The aim of the platform is to educate users through best practices and provide them with a well-designed, high-powered platform to pull lists, accurately segment prospects, execute full marketing campaigns, track leads and deals, and provide full analytics on the business as a whole. Advanced intelligence and masterclasses are also offered which provide users with actionable steps to improve their business. Timestamps: 0:01 - Get Ready To Be Plugged Into The Money 1:15 - Jay’s Free Private Money Guide: https://www.JayConner.com/MoneyGuide 2:32 - Today’s guest: Justin Silverio 4:49 - How Justin Silverio gets involved in the real estate industry. 6:27 - What is your best way of finding real estate deals? 8:21 - Benefits of doing direct mail. 9:56 - Things to remember when creating email lists. 12:21 - How Invelo can help you. 16:45 - How frequently should you be updating your email list? 18:57 - How often do you change the content of your marketing email? 20:33 - Other benefits of Invelo 22:31 - High-quality prospect vs. Low-quality prospect of sellers 24:47 - Step-by-step guide on how to market directly to sellers 26:06 - Mindset and Success 28:14 - Consistent marketing: the key to success 28:47 - Connect with Justin Silverio - https://www.InveloApp.com & https://www.OpenLetterMarketing.com










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Join the Private Money Academy: 

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What is Private Money? Real Estate Investing with Jay Conner

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Jay Conner is a proven real estate investment leader. He maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal without using his own money or credit.

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