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Attracting Investors: Jay Conner’s Tips for Confidence and Authority in Private Money Lending


***Guest Appearance Credits to: https://www.youtube.com/@howtoraisecapital101 “44. Raising Private Money is INTENTIONAL with Jay Conner” https://www.youtube.com/watch?v=oA9sgy9J1hQ Breaking into real estate investing is exciting, but one of the biggest hurdles for newcomers is raising capital for deals. Many aspiring investors feel the pressure of experience gaps, fearful that lenders won’t trust them. However, insights from a dynamic discussion between Jay Conner and Dave Dubeau reveal strategies that can help anyone project authority, spark interest, and secure private funding—even with just a handful of deals completed. Focus on Authority Over Experience Rather than chasing investors or feeling compelled to sell and plead for funding, adopt an educator’s mindset. Sharing your private lending program, explaining the concept of private money, and helping others understand self-directed IRAs serve two crucial purposes: they build your confidence and reassure potential investors. Most private lenders have little to no awareness of these investment options until someone explains them to them. By being that source of information, you automatically stand out as a credible resource. Attracting Interest: The Right Way to Start the Conversation
Getting people interested in your offering isn’t about flashy sales tactics—it’s about engaging curiosity and fostering genuine dialogue. A simple yet effective approach is to ask questions that stimulate curiosity. Opening with a question that hints at unique opportunities, such as mentioning tax-free earning possibilities with retirement funds, intrigues people, and positions you as someone who's in the know. When people respond, guide the conversation naturally toward private lending and self-directed IRAs. These moments allow you to educate your audience and uncover who might be receptive to alternative investment options. If your contact expresses frustration with stock market returns, for example, this is a prime opportunity to discuss how private money lending works and why it’s a secure, profitable option. Structuring Deals for Security and Confidence One common worry for new investors is whether their lack of experience will put off lenders. The key is to emphasize that the security of an investment lies primarily in the underlying property and deal structure. For example, conservative lending practices—such as capping loans at 75% of the after-repaired value—help protect lenders. By making your investment program transparent and demonstrating safeguards, you calm any concerns about risk. This not only reassures lenders but also boosts your own confidence. The Power of Perspective It’s easy to feel intimidated when surrounded by advanced investors, but it’s worth remembering that most people have never purchased an income property. If you’ve completed one or two deals, you’re already ahead of 95% of the general population. This experience alone can be impressive to your network and gives you a foundation to build authority.

Timestamps: 00:01 Building Trust with Private Investors 04:39 Becoming a Private Money Authority 09:17 Talking About Private Money 10:46 Unlocking Self-Directed IRAs 15:36 Leverage Relationships for Secure Lending 16:39 Perspective in Real Estate Investing 21:21 Building Authority through Training 22:46 Networking Strategies for Building Authority 28:28 Guest Invitation: Real Estate Podcast. 30:42 Boost Investments with Ease












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What is Private Money? Real Estate Investing with Jay Conner

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Jay Conner is a proven real estate investment leader. He maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal without using his money or credit.

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