Alex Pardo shares his strategy in finding deals in real estate when times are tough and inventory is low.
Alex Pardo is the Founder of Creative RE-Solutions, a home buying company based out of South Florida. The company’s purpose is to help people by providing solutions to unwanted properties.
In addition, Alex is the Co-Founder of ASCEND, a high-level mastermind and coaching community for Entrepreneurs that want to experience a better life and business.
Alex is also the Co-Founder of Holiday Mastermind, which was created to unite entrepreneurs that are passionate about go-giving, enhancing their businesses, all while doing so in a world-class setting.
Alex is the host of the Flip Empire Show, a top-rated podcast designed to help anyone achieve financial freedom through real estate investing. The show was launched in 2016, features industry thought leaders and cover a variety of topics like entrepreneurship, real estate investing, marketing, team building, systems and automation, personal development, vision building, and more.
Through his businesses, masterminds, coaching, and podcast, Alex is able to fulfill his purpose of helping others achieve Freedom, while passionately living his vision with his family.
For more valuable information click on this link and watch the complete episode: https://youtu.be/GycIG32exwg – “Ascend Your Success In Real Estate with Alex Pardo & Jay Conner, The Private Money Authority”
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Jay Conner:
Talking about real estate investing specifically. You’re still a very active real estate investor yourself, you know what’s going on in the market. And I don’t know about you Alex, but Carol joy, my wife and I have been full-time real estate investors since 2003. So we’re now into the 18th year of this. And in these years I have, I have yet or I’ll never before have I found it more challenging to actually find the deals, right? For more than one reason, number one: there’s no inventory, right. And as soon, We’re not going to rely and I never have, but we’re not going to rely on. We can’t rely on the multiple listing service because there’s nothing in there, right? There’s no deals right now, foreclosures are starting to open up and you’ll see a bank owned property in there every now and then starting up. But my question to you is in this economy, in this market where. Well, first of all, I don’t want to assume, would you agree that it is more challenging to find deals today? And we have to find them in different or more ways say than we did a couple of years ago.
Alex Pardo:
That’s a tough question to answer. I think it can be more challenging but I think we just have to adapt. And I think we have to, you know, so what the marketing that we were doing 12, 18, 24 months ago might not be as effective now. And so I think it’s really a matter of I hate to use the word pivot because that’s overused, but we have to shift. Right? And so while one of the things I like to do when it comes to marketing is when people are fishing in this pond. I like to figure out other ponds that people just haven’t discovered. I remember years ago, cold calling became very popular but there was a handful of people that really discovered cold calling before it became popular. And then it was ring less voicemails. And then it was SMS marketing.
And now SMS marketing is becoming more challenging because of certain laws and regulations. What I find Jay and I’ve had conversations with mutual friends about this is that the more competitive and challenging finding deals becomes the more archaic effective marketing is. And what I mean by that is while I would love to be on your show here and sharing the next greatest sexiest way to generate leads and close deals direct mail things like that still work. The question is, “Do you work? Are you going to remain consistent?” You know, are you putting all your eggs into one marketing channel or do you have at least two or three, and are you consistently testing, tracking, tweaking, and improving on your marketing channels? So I think it can be more challenging, but one of the things I have found to be most effective when it comes to marketing is regardless of what marketing you’re doing, I would prefer to go an inch wide and a mile deep.
And what I mean by that is be consistent and committed to your marketing, whatever that is consistently do it. And then don’t just be lazy. You know, one of the things that when I was running the wholesaling operation, we had a swipe file. So when my acquisition manager would go meet with a seller, I would always see if they could collect the direct mail pieces. And 99% of the copy all said the same exact thing. We buy houses with cash as is we pay your closing costs. And I like to separate ourselves. So when people are zigging, you want to zag. And so we attempted to make our direct mail pieces, very personable. We didn’t even allude to, “Hey, we can close quickly.” Because guess what if they don’t want to close quickly? So figure out how you can separate yourself from the competition and in copying your marketing is just one of many ways to do that.
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