Social media marketing is the use of social media platforms and websites to promote a product or service.
Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns.
In this short video, Josh Culler guest of Jay Conner goes deeper into the different strategies social media marketing can offer for the success of your real estate business.
Josh Culler has been in the real estate investing industry since 2013 and has been a part of hundreds of deals as a marketing director.
Owner of Culler Media and REI.VIDEO, Josh focuses his services on active real estate investors and real estate influencers providing content marketing.
Primarily video content and podcasting. REI.VIDEO services those who film their video content but need editing done. Culler Media services those who need a more white-glove approach, including content production, copywriting, and distribution.
Josh has two podcasts to educate you on content marketing and real estate marketing! The Content Marketing Playbook and the REI Marketing Weekly can both be found on any podcast platform.
For more valuable information click on this link and watch the complete episode: https://youtu.be/dudEEyJz1vw – “Social Media Marketing for Your Real Estate Business with Jay Conner & Josh Culler”
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Jay Conner:
I am a real estate investor right here in Eastern North Carolina. So let’s say that I want to kickstart and launch my content marketing initiatives, either doing it myself, or hiring you and your company to do it. What are some different strategies that could be employed to start using content marketing to where it would be beneficial?
Josh Culler:
The first thing I would say, and this is definitely the easiest thing to start with, is video content. So I’ll have a lot of people say things like, “Yeah, but what about cameras and microphones and how do I script?” Like, don’t worry about that. Starting with video is definitely the easiest way to do this. And the more complex you may get, by the way, the worse it’s going to be for you. So keep it as simple as you possibly can. That’s the name of the game here. But the best thing to do would be, topics-wise, is to make sure you’re shooting videos and putting content out there that’s relevant to what your target demographic is looking for. So your target demographic is a motivated seller. Now, what I would do is categorize those motivated sellers.
You have the absentees. You have landlords that have properties that are vacant. Maybe you’re driving for dollars and you have some leads for that. You have probates, you have all kinds of different scenarios and different motivations. Categorize what those are. Now, the next step
would be to make sure you’re creating topics for that. So what are the questions that people in these demographics are asking about selling a house? Take, for instance, somebody that’s an older lady, who maybe she’s a widow, she’s in her late nineties or early nineties or whatever. And she’s just in a stage of life where she can’t keep up the house anymore. She wants to move out, right? You guys are probably familiar with this kind of scenario. Well, the best thing to do would be to educate that lady on what the next steps would be for her or what the next steps would be to sell the house and how to make it as easy as possible because that’s what’s going to be the biggest factor for her. Price may not have anything to do with what she’s looking for.
Maybe she’s had the house for 60-plus years and she paid it off 20 years ago and bought it dirt cheap or whatever. So you have a lot of different things that are working towards this. So you have to absolutely ask the questions that the sellers are also asking about. So figure out, like, what 90-year-old Mary, what questions is she asking about selling her house? And then you shoot videos on that. Some of the biggest questions, if you actually go to Google keyword search and you look up, “Sell my house.” That term, “sell my house.” The next phrases that come up are, “What is a real estate investor?” “What are the differences between a real estate investor and a realtor or a real estate agent?” These are all things that you should be talking about and putting content out about because these are the questions that people are going to ask you.
So 3 good strategies for this is, number one, anytime you’re on the phone with a seller or one of your team members, your acquisitions agent, or whatever, anytime they’re on a phone with a seller, every time a seller asks a question, write that down. There’s a video topic for you. And then obviously another strategy would be for you to go back and think about something like, “Okay, what are some of the more common questions that sellers are asking that I’ve experienced as well?” And then the third strategy is obviously to go to the web, go to AnswerThePublic.com or Google keyword search and figure out what people are searching in addition to “Sell my house,” not “Sell your house.” “Sell my house” because they’re looking for “sell my house.” And that’s the important thing is to figure out what they’re asking specifically, put yourself in their shoes.
And those are the video topics that you’re shooting on. Now, the advantage of doing video is because when you do a video, you can move that into multiple ways. Jay, you know that this is my calling card, is repurposing that video content. Now, if I shot a four-minute video talking about “What is a real estate investor?” because people don’t know what that is, guys. They think it’s a suit on Wall Street or sleazy slumlord that’s, literally, like taking advantage of people. And if that’s not you, it’s your job to relay that to your target demographic. So if I do a four-minute video on that topic, well, now I can transcribe that, clean up that transcription, put it into a written SEO, rich blog or form or whatever you want to call it, throw that on your website.
Now you have a whole another piece of content that’s going to reel people in. And so, the easiest place to start is with video, Jay. And don’t overcomplicate it, guys. Like use your cell phone if you have to. Make sure you’re in a good environment, maybe you have a house that you haven’t gone under contract. Maybe have that behind you. And then just get it out. Like, this is what post-production is for. A lot of people, Jay, they worry about like, “I gotta script the video, or I got to make sure that I get it right all the way through.” No, you don’t. Like, just talk, and then a video editor can come in behind you and club out any dead space, any screw ups that you have, and then put the video together for you, and boom, you don’t have to worry about anything. So, literally, just open your phone, hit the record button, talk, stop recording, and then you’re good to go. So that’s the easiest way to get started, Jay. And even if people want to use Zoom, that’s the easiest way to get started. Don’t start off with going to Best Buy and buying a $4,000 Canon camera. You’re going to get turned off immediately. You’re not going to do it. That’s my recommendation.
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