***Guest Appearance
Credits to:
https://www.youtube.com/@VastSolutionsGroupdotcom
“Real Estate Deals with Private Money!”
https://www.youtube.com/watch?v=70bQ7fWVgiM&t=367s
If you’re a real estate investor, entrepreneur, or simply someone looking to take your business to the next level, you’ve likely encountered one common hurdle: access to funding. The latest episode, featuring Jay Conner and Kenner French, dives deep into an innovative approach that has been helping investors scale their portfolios for years—raising private money without ever directly asking for it.
Jay Conner, recognized in the industry as “The Private Money Authority,” shared the actionable, real-life steps that have powered his own success since 2009 and transformed the investment businesses of countless others. He emphasizes that this isn’t a theory—it’s a proven strategy honed over years of real estate experience.
Private Money vs. Hard Money: Understanding the Difference
One of the biggest takeaways from the episode is Jay’s distinction between hard money and private money. As Jay notes:
“Private money has had more of an impact…in my real estate investing career ever since 2009 when I started doing it beyond anything else that I’ve done.”
Hard money lending typically involves strict terms, high interest rates (often between 12% and 14%), origination fees, appraisals, and a limited timeframe to repay the loan. By contrast, private money is all about building one-on-one relationships with individuals—often from your own network. These lenders provide funds from their investment capital or retirement accounts, allowing the real estate entrepreneur to set the terms, interest rates (often as low as 8%), and loan period (usually multiple years).
The Mindset Shift: From Borrower to Teacher
A recurring theme throughout Jay’s approach is the importance of mindset. Most people think the person with the money makes the rules, but Jay flips the script.
He urges investors to:
“Take on the mindset of having a servant’s heart and put on your teacher hat.”
Rather than begging or selling, you develop a program, become the “private money teacher,” and share opportunities with potential lenders in your network.
This isn’t about joint ventures or giving away equity. The private lender becomes, in essence, a bank, collateralized not through ownership but through promissory notes and deeds of trust.
Five Steps to Raise Private Money
Jay outlines a simple, replicable five-step process:
- Make Your List: Identify the top prospects in your own network—people in your contacts, at church, or on your email list.
- Opening Conversation Script: Use direct or indirect methods (which Jay expands on in his conference) that don’t involve asking for money, but instead spark curiosity and invite questions.
- Stress-Free Investing Audio: Jay records a short audio to introduce people to the concept of private money, raising questions without pitching the opportunity directly.
- One-on-One or Group Presentation: Teach the program, share success stories, outline terms, and explain the safety and profitability of private lending.
- Verbal Pledge: Secure a verbal commitment about how much a prospective lender can offer, without pressure or paperwork at this point.
Why Private Money Works—for Both Sides
There are a wealth of reasons why investors prefer private money: no credit checks, no income verification, no personal guarantees, fast closings, and the ability to bring home fast cash and fund unlimited deals. For private lenders, their investment is safely collateralized, they earn far more than a CD or savings account, and if structured correctly, even their retirement funds can be leveraged through self-directed IRAs for tax-advantaged gains.
Ready to Learn More?
Jay Conner’s methods have changed lives, as highlighted by success stories like Crystal Baker and the Carmadelles, who went from working grueling hours to financial independence thanks to his system. Want to dig deeper? The upcoming Private Money Conference (October 8–10 in Atlantic Beach, NC) offers invaluable networking with Jay’s personal lenders, in-depth sessions, and the chance to learn all the steps in person.
Whether you’re starting or ready to scale your investments, Jay Conner’s strategy offers a fresh perspective on raising money—centered on service, education, and building lasting relationships.
Are you ready to unlock the power of private money? Don’t miss the chance to attend the Private Money Conference and connect with industry leaders who can help you transform your real estate business.
10 Discussion Questions from this Episode:
- Jay Conner emphasizes raising private money “without ever asking for money.” What do you think are the key elements that make this approach effective, and how does it differ from traditional fundraising methods in real estate?
- Jay talks about having a “servant’s heart” and putting on a “teacher hat” when approaching potential private lenders. Why do you think mindset and approach matter so much in real estate investing, especially in building relationships with investors?
- The episode discusses a pivotal moment in 2009 when Jay’s line of credit was suddenly closed by his bank. How did this challenge redefine his business strategy, and what can listeners learn about overcoming setbacks from his story?
- Private money vs. hard money: Jay lists several differences, including approval processes, interest rates, and loan terms. Which differences do you think make private money more attractive to investors, and are there any potential downsides?
- Jay outlines three categories of private lenders: your own connections, expanded warm market, and existing private lenders nationwide. Which category would you feel most comfortable starting with, and why?
- The episode mentions leveraging self-directed IRAs as a source of private money. What are the benefits and risks of using retirement funds for real estate investing, both for investors and lenders?
- Jay claims you should always be able to “bring home a big check” when purchasing with private money, as long as you’re buying right. How feasible is this strategy in today’s market, and what safeguards should new investors put in place?
- Kenner French points out that a lot of the audience are commercial property investors. How transferable do you think Jay’s strategies are to the commercial real estate space, and what adjustments might be necessary?
- The episode features real success stories from Jay’s private money conference attendees. What qualities or actions do you think set these successful investors apart from those who struggle to raise funds?
- Jay talks about the role of networking and building a strong team in scaling his real estate business. In your experience or observation, how important is team-building compared to capital-raising in the success of a real estate investment business?
Fun facts that were revealed in the episode:
- Jay Conner raised over $2,150,000 in private money in less than 90 days after being cut off from traditional bank financing in 2009. He did this by leveraging relationships and a unique approach of teaching others about private money—rather than begging or chasing investors.
- Jay’s approach to private money allows real estate investors to bring home a big check when buying a property—sometimes even three big checks per deal! He teaches how to structure deals so investors get paid upfront, during, and after a real estate transaction, often without using any of their own money.
- At Jay Conner’s Private Money Conference, attendees get to meet actual private lenders in person and even go on a rehab renovation bus tour to see real properties and learn directly from Jay’s dream team, including his real estate attorney, realtor, interior designer, and project manager.
Timestamps:
00:01 Business Secrets for Entrepreneurs
09:52 Getting Paid to Buy Properties
13:46 From Banks to Private Money
20:34 Private Money Strategies Explained
24:46 Private Lending Simplified
29:19 Hard vs. Private Money Advances
32:52 Hard Money vs Private Money
40:57 Private Money & Lease Option Profits
46:24 Private Money for Real Estate Deals
52:20 Private Money Conversation Strategies
57:04 Funding Deals with Self-Directed IRAs
59:48 Funding Strategies for Real Estate Deals
01:05:45 Life-Changing Event Success Stories
Free Report:
https://www.jayconner.com/MoneyReport
Join the Private Money Academy:
https://www.JayConner.com/trial/
Have you read Jay’s new book, Where to Get the Money Now?
It is available FREE (all you pay is the shipping and handling) at
https://www.JayConner.com/Book
What is Private Money? Real Estate Investing with Jay Conner
https://www.JayConner.com/MoneyPodcast
Jay Conner is a proven real estate investment leader. He maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal without using his money or credit.
What is Real Estate Investing? Live Private Money Academy Conference
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https://www.youtube.com/c/RealEstateInvestingWithJayConner
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