***Guest Appearance
Credits to:
https://www.youtube.com/@MeganJHuber
“How to Keep Customers Longer feat. Jay ‘the private money guy’ Conner”
https://www.youtube.com/watch?v=SzZyaQFOOxg
If you’ve ever wondered how top coaches create programs that stand the test of time, look no further than Jay Conner. In a recent conversation with Megan Huber, Jay peeled back the curtain on his 14-year journey as a real estate investing coach. What emerged was a masterclass not just in raising private money, but in building a business designed for legacy.
From Real Estate Investor to Private Money Authority
Jay’s entrepreneurial story began long before he was a coach. After decades working in real estate—condominiums, shopping centers, and primarily single-family homes—Jay and his wife, Carol Joy, hit a major bump in 2009. Their local bank shut down his line of credit overnight. “I knew I had to find a better and quicker way and a more reliable way to fund my deals,” Jay recalls. Enter private money lending—a concept he’d never heard of until fate (or, as Jay says, “God’s way of staying anonymous”) intervened. Within 90 days, he raised a couple of million dollars from private individuals.
It was the perfect storm: the 2009 real estate crash offered up foreclosures to anyone who could pay cash. With his private lenders, Jay’s business tripled. But something else happened—he discovered a passion for teaching and empowering others, not just chasing deals.
Building a Coaching Business That Lasts
When Jay admits, “If I could choose just one thing…without being a member that’s actively involved in a mastermind group of fellow-minded people, I just can’t imagine being in this business on an island by myself,” it gives insight into his approach. Community and learning drive him forward.
His coaching business launched in 2011 after a phone call to his mentor, Ron Legrand. Jay was successful but bored; Ron advised him to teach what he was best at—raising private money. That simple advice became Jay’s focus. Today, he’s known as “The Private Money Guy.” His entire go-to-market strategy, as Megan emphasizes, is built around a single message: helping investors raise and leverage private money, no matter their level of experience.
Why Focus Is the Key to Branding—and Trust
Jay’s longevity comes down to unwavering focus. “You can’t be everything to everybody,” he says. His marketing, courses, podcast, and seminars—they all carry the same banner. The “Private Money Success System” is his flagship program, and his podcast is literally called “Raising Private Money.” This consistency builds trust and recognition over time.
Megan points out an industry-wide mistake: experts try to cram every bit of their knowledge into one program. The result? Overwhelmed and confused clients. Jay’s method ensures his audience always knows what he stands for. As Megan says, “Anytime soon a third party hears a friend or colleague say, ‘I need help with raising private money,’ I want them to say one name.” For real estate coaching, that name is Jay Conner.
Crafting a Client Journey that Builds Relationships
Jay’s funnel strategy is a lesson for any coach:
- Lead Magnet: Most new clients enter Jay’s world through a free “Money Guide” ebook.
- High Engagement Offers: From the ebook, prospects are invited to a seven-day “Private Money Challenge,” then presented with additional training and offers.
- Membership & Events: His “Private Money Academy” builds trust through regular Zoom calls, while his live “Private Money Conference” is the centerpiece of his client journey.
- High-Ticket Coaching: At live events, Jay offers coaching programs and mastermind memberships.
Surprisingly, a significant percentage of high-ticket clients started with that free guide. Jay nurtures every relationship, knowing the foundation of trust is built early and deepened through ongoing engagement.
Masterminds: External Inspiration, Internal Motivation
On staying inspired, Jay credits his involvement in masterminds—communities of like-minded entrepreneurs and coaches—as the single biggest reason for his success and longevity. “The relationships…your destiny and future are predicated on the books you read and the people you meet.”
The Takeaway
For aspiring coaches, educators, and investors, Jay’s story offers powerful lessons:
- Anchor your business in a clear, focused message.
- Build trust through relationship-based funnels.
- Never underestimate the power of a mastermind.
Want to experience Jay’s process for yourself? Opt into his funnel and discover the strategies behind raising private money and creating lasting impact.
Inspired to learn more? Visit Jay Conner’s funnel at www.JayConner.com/Book and start your journey with the Private Money authority today.
10 Discussion Questions from this Episode:
- Jay Conner credits mastermind groups as both an external and internal factor in his business longevity. What do you think makes mastermind groups so valuable for coaches and entrepreneurs?
- Jay emphasizes the importance of focusing on “one thing” for branding and marketing. How can having a single, clear message benefit or potentially limit a coaching business?
- Megan points out that new clients need trust-building, often through lower-ticket offers, before committing to high-ticket programs. How do you build and nurture trust with your potential clients?
- Jay’s lead generation strategy includes free lead magnets (like his ebook), low-ticket challenges, and membership programs before the main high-ticket offer. What do you think are the most effective ways to nurture leads through a client journey?
- Both Jay and Megan talk about authenticity and “leading with who you really are” in your business. What does authenticity mean to you, and how do you show up authentically in your brand?
- Changing your core marketing message too frequently can confuse your audience. Have you ever rebranded or pivoted your message, and what challenges did you face?
- Jay’s approach to private money is educating rather than pitching or selling. How might this “teacher-first” mindset shift the typical dynamic in sales and client acquisition?
- The episode highlights the impact of joining industry mastermind groups, not just for connections, but also for inspiration and accountability. What professional communities play that role for you, if any?
- Jay says that “your destiny and future are predicated on the books you read and the people you meet.” What books or relationships have significantly shaped your entrepreneurial journey?
- What aspects of Jay’s funnel and client journey stand out as especially effective or unique, and how could you apply similar strategies in your own coaching or business model?
Fun facts that were revealed in the episode:
- Jay Conner has been a guest on over 800 podcasts, but this appearance on Megan Huber’s show was his very first time being interviewed about how he built his coaching business, rather than just his expertise in raising private money.
- The name “Private Money Success System” for Jay’s signature course was actually chosen by Megan Huber, who also helped produce and organize the course, making the creation process much more enjoyable for Jay.
- Jay strategically integrates fun and engagement into his product delivery: When someone orders his book, “Where to Get the Money Now,” it arrives with three envelopes labeled “open first,” “open second,” and “open third,” each containing different offers and surprises to make the client journey interactive.
Timestamps:
00:01 Entrepreneurship, Coaching, and Real Estate
04:54 Real Estate Crisis & Funding Shift
10:17 Private Money Course Creation Journey
13:42 Course Creation Experience Reflected
14:34 “Course Creation Advice”
17:36 Focus on One Clear Specialty
22:15 Authentic Niche Marketing Approach
24:41 Consistency Builds Trust Over Time
28:58 Private Money Challenge Funnel
32:41 Private Money Academy Membership Offer
34:43 Course Funnel and Pricing Strategy
39:27 Event Registrations from Free Guide
41:02 Nurturing Leads for Membership Growth
44:19 Mastermind Connections Shape Destiny
47:47 Book Offer with Exclusive Bonuses
Free Report:
https://www.jayconner.com/MoneyReport
Join the Private Money Academy:
https://www.JayConner.com/trial/
Have you read Jay’s new book, Where to Get the Money Now?
It is available FREE (all you pay is the shipping and handling) at
https://www.JayConner.com/Book
What is Private Money? Real Estate Investing with Jay Conner
https://www.JayConner.com/MoneyPodcast
Jay Conner is a proven real estate investment leader. He maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal without using his money or credit.
What is Real Estate Investing? Live Private Money Academy Conference
YouTube Channel
https://www.youtube.com/c/RealEstateInvestingWithJayConner
Apple Podcasts:
Facebook:
https://www.facebook.com/jay.conner.marketing
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