Casey Ames shares his strategies in finding luxury home deals.
Casey Ames is a Luxury Homebuilder, multi-family Developer, SFH developer. He runs a large wholesale outfit averaging over 100 per year. A mentor and has been in the Real Estate business for 5 years.
Taylor Jene Homes builds high-quality homes and renovated older homes with care and a spirit of revival. No matter if starting from bare land or existing structure, President and founder Casey Ames ponders possibilities, develops and embraces a vision, and delivers excellence with quality and creative design.
Constantly improving on processes along with the use of technology and systems, Taylor Jene Homes empowers its crews to execute plans with clarity. Add in the singular focus of subcontractors and trades, city and county officials, professional engineers, and others to do what they do best within the project plan, a well-orchestrated collaboration results in remarkable home and new development creations.
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Jay Conner:
You mentioned that somewhere around 70% of those luxury homeowners have thought about selling or they’d been talking about it, but they haven’t listed it. What’s some of your favorite ways to find those possibly motivated sellers that are owners of the luxury homes?
Casey Ames:
Well, I think the recognition is what has helped me. And I say that humbly, but we put out a really good product and typically the hungry luxury agents, there’s the same 10 are bringing that those clients into these house. Well, only one of them gets it and you’re going to see those same agents shuffle lying around. So I just made sure I have good relationships with all them and they send me a deal. I give them their commission on it so they might make 30 grand on the purchase of acquisition. And then I’ll say, “Hey, you can list it too.” And now they’re going to make, now it’s over a million dollar. Let’s say that’s like eight, $900,000 deal. And then I listed at 1.5, 1.6, somewhere around there, and they’re making some good money.
So they get their 3% on the buy-side. And then when I go to sell I do it for a percent and a half. I usually won’t let them list unless it’s a percent and a half, and then they get that percent and a half. So they stand to make a lot of money on me. And they also know that I put out a good product, that buyers are going to circle. So talking, networking with people, letting them know that you’re there putting out quality and respect on your company and your name. I treat people really fair. I don’t beat people up. It’s either the deal for us, or it’s not the deal for us. And I’ll decide based on the room. The other one that I think I mentioned this on a podcast the other day.
The other one that I think a lot of people don’t use is the photographers. So if you’re missing out on the photographers that are going and taking pictures of the houses that are going to go on the MLS, and you don’t have a referral fees into them saying, ‘Hey, if you send me a house before it goes to the market or off market property, I’ll give you a thousand bucks or 15,000 bucks or 1500 bucks.” You’re missing out because those guys go to every single house that’s listed, right? So you find the big brokers. You find out who their camera guys are, the companies that are snapping the picks, and then you offer referrals. Because once again, you’re in that same situation, like, yes, they want to list, but cash is king. So if they can avoid all that stuff and avoid the other 3% that’s to be had from the buyer’s side and save some money off their net, they’re going to go with your cash offer. And then you don’t have to deal with the competition. So we like that one. We use that quite a bit.
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